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Brand Guidelines
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📖
Brand Introduction
Introduction
Brand Manifesto
Brand Philosophy
Brand Restrictions
📣
Brand Messaging
Writing for Shiny
Shiny Writing Style
Shiny Messaging Principles
🖼
Brand Logo
Primary Logo
Logo Variations
Logo Size
Background Control
Clear Space
Common Errors
🎨
Brand Colors
Using Color
Primary Color Palette
Secondary Color Palette
Gradients
Tints and Shades
🅰
Typography
Primary Typeface
Alt. Heading Typeface
Hierarchy, Color & Weight
Layout Tips
Common Type Errors
😍
Brand In Use
Branding Examples
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Downloads
File Types (Important)
Downloads
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GitBook
Introduction
The following guidelines cover our Brand Assets including but not limited to:
The Shiny Object Social Club logo
Our Magpie mascot
Our typefaces and color palettes
These guidelines are also a living document, so please do refer back to them often. There are likely to be regular updates.
We want you to be able to pick up the elements in these guidelines and develop your own content, graphics, or tools.
By utilizing these guidelines you'll be able to make things that look like they came from the Shiny Object Social Club, every time.
Important:
A consistent look and feel is key when creating official brand communications.
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Brand Manifesto
Last modified
2mo ago
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