Writing for Shiny
Shiny Writing Style
Shiny Messaging Principles
Primary Color Palette
Secondary Color Palette
Tints and Shades
Alt. Heading Typeface
Hierarchy, Color & Weight
Common Type Errors
Brand In Use
File Types (Important)
The following guidelines cover our Brand Assets including but not limited to:
The Shiny Object Social Club logo
Our Magpie mascot
Our typefaces and color palettes
These guidelines are also a living document, so please do refer back to them often. There are likely to be regular updates.
We want you to be able to pick up the elements in these guidelines and develop your own content, graphics, or tools.
By utilizing these guidelines you'll be able to make things that look like they came from the Shiny Object Social Club, every time.
A consistent look and feel is key when creating official brand communications.